SO WRONG,
IT’S RIGHT.
Client: Heinz
Art Director: Paria Taheri
Copywriter: Funmi Adejobi
CDs: Christine Santora + Will Binder
Director: Thomas Schauer
Sound: Julienne Guffain
VO: Aaron Goodson
Agency: Wieden+Kennedy NY
Art Director: Paria Taheri
Copywriter: Funmi Adejobi
CDs: Christine Santora + Will Binder
Director: Thomas Schauer
Sound: Julienne Guffain
VO: Aaron Goodson
Agency: Wieden+Kennedy NY
Heinz launched a new product called Dip & Crunch. It’s a 2 part dipping innovation - burger sauce and potato crunchies. Is burger dipping wrong though? Or is it so wrong it’s right?
PRESS:
Our launch campaign for Dip & Crunch secured 279 placements totaling 395.8M+ earned media impressions.
HypeBeast, AdAge, Adweek, Comicbook, Mashed, Taste of Home, and more.
PRESS:
Our launch campaign for Dip & Crunch secured 279 placements totaling 395.8M+ earned media impressions.
HypeBeast, AdAge, Adweek, Comicbook, Mashed, Taste of Home, and more.
Along with all of the press + we were able to make Dip & Crunch top Ketchup sales on amazon marketplace.
