HOLIDAYS HAPPEN
Client: Verizon
Art Director: Paria Taheri
Copywriter: Eddie Fritts Tomaselli
CDs: Alex Holm + Avi Steinbech
ECDs: Leo Barbosa + Cuanan Cronright
Producers: Sam Moross + Roy De La Maza
Director: The Sacred Egg
Editor: Biff Butler at Work Editorial
Color: Mikey Pehanich at The Mill
Agency: Ogilvy
Art Director: Paria Taheri
Copywriter: Eddie Fritts Tomaselli
CDs: Alex Holm + Avi Steinbech
ECDs: Leo Barbosa + Cuanan Cronright
Producers: Sam Moross + Roy De La Maza
Director: The Sacred Egg
Editor: Biff Butler at Work Editorial
Color: Mikey Pehanich at The Mill
Agency: Ogilvy
You know the classic song, and we're all familiar with the cliché yuletide tropes - so we thought it would be fun to break said tropes, in the middle of them troping, with people accidentally breaking their phones for Verizon's holiday spot.
And it's worth mentioning this ended up being one of their most successful commercials in years. Over the last quarter of the year, Verizon gained nearly one million subscribers across wireless and broadband. Verizon had its strongest wireless customer growth in five years this quarter and that might have a something to do with this campaign.
Jolly-good stuff.
And it's worth mentioning this ended up being one of their most successful commercials in years. Over the last quarter of the year, Verizon gained nearly one million subscribers across wireless and broadband. Verizon had its strongest wireless customer growth in five years this quarter and that might have a something to do with this campaign.
Jolly-good stuff.
In additon to the 30 second spot, I owned the photoshoot for numerous out of home placements with the lovely work of photographer Ian Shiver.
BTS:
