In March 2020, the world was put on pause in hopes of keeping everyone safe. While so many of us got the chance to turn our homes into offices, some people still had to go into work for the greater good of everyone else. We redesigned the iconic NYC grocery bags as a way to say thank you to our neighborhood bodegas, corner stores, and grocery stores for all that they did and continue to do for us during the COVID 19 pandemic. The full project consisted of OOH and wild postings spread around NYC along with socials posts and GIFs for sharing gratitude across all social platforms. Dearbodega.com is still available online for easy download and print access.
This project was made in collaboration with Christine Petrosky, Brennen Cooke, and Avi Baliga at Mother NY.